1. Collection, Processing and Use of Your Personal Data
1.1 Anonymous Usage of our Website
You are welcome to visit our Website while remaining anonymous and without revealing any of your personal data by using one of the opt-out mechanisms described herein.
However, by visiting or accessing our Website you consent to us placing cookies on your device and tracking your website usage behaviour. This helps us to better understand how our customers use our Website and to improve our website offering and services, which includes providing you with a more personalized website experience and targeted offers. Please see Sections 2.2, 2.4 and 2.5 below for a detailed description of the cookies and website analysis tools we use for this purpose and your rights to change your choices.
If you do not agree with the above practices and wish to remain fully anonymous, you can indicate not to provide your consent, or withdraw your consent with effect for the future, by using the opt-out mechanisms available (see Sections 2.2, 2,3, 2.4 and 2.5 below). In this case, we will only collect certain anonymous information which do not directly relate to your person. For example, we may collect the number of visitors to our Website, browsing patterns and areas of interest. We analyse this information to understand how our customers use our Website, and to assess trends, statistics and our customers’ needs, which help us to improve our Website and to better serve our customers.
1.2 Using our Contact Form
Your request/enquiry will be handled by Medela or, as necessary, by one of our local affiliated group companies responsible for handling the topics addressed in your request/enquiry for your jurisdiction.
1.3 Website Consent and Registration
In using our Website or by registering on our Website, we may ask for your consent to receive marketing communications.
By providing your consent, you agree to receive marketing communications from Medela and other third parties and you agree to us sharing your personal information with third parties for marketing purposes. As part of your consent, we may personalize the content of these marketing communications according to your needs and interests based on other information we receive and store from you, such as your account information, order history, or other information revealed by you (including, for instance, data from your usage of our MyMedela Breastfeeding App or from your participation in surveys). In case you have also given your consent to the placement of cookies and the tracking of your website usage behaviour (see Section 2.2below), we will also use information about your website usage to provide you with personalized communications which reflect your specific interests and preferences.
By consenting to marketing communications on our Website, you further consent that your receipt of communications from Medela, such as email-opens and email-clicks, may be tracked by Medela using an analytics tool provided by our third party service providers. This tool also collects information about email-forwarding, undeliverable emails and unsubscribes. The personal data collected by our service providers contains your name, email-address and location.
Our service providers will process your information as our data processor only on our behalf and in accordance with our instructions to help us evaluate the usage of our Website and email communications, to personalize the communications to you, to compile reports on activity and to provide other statistical and analytical services relating to the usage of our Website and email communications.
While these service providers may be located in a country which may not provide for the same level of data protection as considered adequate in your country of residence, in particular in Switzerland and the EU/EEA, we have taken the necessary measures to ensure your personal data is appropriately protected if being transferred outside of Switzerland and/or the EU/EEA.
You can unsubscribe from our Website at any time, and withdraw your consent with effect for the future, by clicking the "unsubscribe" link at the bottom of the newsletter emails you received or on our Website within the account profile.
2.1 Essential Cookies
Cookies are small text files that our Website asks to place on your computer or other internet enabled devices, such as tablets or smartphones. If your browser is set to accept cookies, then your browser adds the text in a small file.
2.2 Cookie Consent & Personalized Tracking
By accessing our Website, you agree to us placing additional cookies on your device ("Cookie Consent") and consent to cross device tracking. These cookies will not be strictly necessary for the functioning and performance of our Website but will help us to collect some of your personal data relating to your website usage behaviour in order to improve our website offering and services and/or to provide you with more personalized information and services, including targeted offers (see below Sections 2.4and 2.5for the corresponding cookies placed for website analysis and remarketing purposes). In case you have registered for our Website or otherwise given your consent (see Section 1.3above), we will use such website usage information also to provide you with more personalized communications reflecting your specific interests and preferences. By accessing our Website, you further agree with the placement of cookies for enabling the services of third party marketing providers.
Your continued use of our Website will signify your consent to the described practices.
Your continued use of our Website will signify your consent to the described practices.
2.3 Managing your cookie settings
If you choose not to accept cookies, this may impair the usability of the Website and you may not be able to take advantage of some of our features and services offered.
If you use different devices to access our Website (e.g., smartphone, tablet, computer, etc.) you will need to ensure that each browser on each device is adjusted to reflect your cookie preferences.
2.4 Use of Google Universal Analytics
Google will use this information as our commissioned data processor to help us evaluate the use of our Website, to compile reports on website activity and to provide other statistical and analytical services relating to usage of our Website. The IP address transmitted by your browser within the framework of Google Analytics will not be associated with any other data held by Google.
You may prevent the collection of data generated by the cookie about your use of this Website (including your IP address) and opt-out of being tracked by Google Analytics across all websites by downloading and installing a browser-plugin which is available here.
As an alternative to installing the browser-plugin, or in case you use our Website with browsers on mobile devices, you can also opt-out of being tracked by Google Analytics if you click on the following opt-out link: Click here to opt out of Google Analytics.
In this case, an opt-out cookie will be placed on your browser that prevents any further tracking of your use of this Website by Google Analytics. Please remember that you will have to opt-out again if you delete all cookies stored on your device.
You will also have to opt-out for each device you use to visit our Website.
For an overview of privacy at Google, please click here.
2.5 Use of Google Analytics Advertising Features
Depending on the pages you visit on our Website, we may further use certain Google Analytics Display Advertising features, such as demographics & interest reporting and remarketing features.
To enable these features, a third party DoubleClick Cookie will be placed on your device by Google (when you visit certain pages of our Website or websites from other publishers that have implemented advertising features based on the DoubleClick Cookie).
The DoubleClick Cookie stores information about your use of our Website (and eventually other websites visited in the Google advertising network), including the sites visited, ad views, page views, user interaction data, browser information, IP-address, a cookie ID, and your search history. Google will not link your name or other personally identifiable information to your DoubleClick cookie without your prior consent.
We use Google Analytics to analyze the data stored in the DoubleClick Cookie in order to obtain statistical reports on our user's demographics (age, gender) and interests. These reports help us to better understand our users and to improve our Website and services.
In addition, we use Google Analytics' remarketing features to run advertising campaigns (including Google AdWords) to users of our Website. Based on their prior visits to our Website (and their interests expressed during those previous sessions), these users will be delivered relevant targeted advertising when they browse other sites in the Internet within the Google Display Network. We may also use the Google Analytics Advertising features to help us measure the effectiveness of advertising campaigns.
Please further note that the DoubleClick Cookie also enables Google and other third party vendors to serve targeted advertising (based on your prior visits to our Website and/or other sites on the Internet). These ads may be shown on websites of Google and/or other publishers participating in the Google advertising network.
You can manage your preferences and opt-out of Google's interest-based ads in your Google Ads Settings. In this case, the unique cookie ID of the DoubleClick-Cookie is overwritten and can't be associated with a particular browser. Please note that a new DoubleClick-Cookie might be placed if you delete all cookies from your device and you may have to renew your opt-out settings.
If you would like to permanently deactivate the DoubleClick-Cookie please download and install the browser-plugin which is available here.
For an overview of privacy at Google, please click here
2.6 Other Third-Party Cookies
Some content or applications, including advertisements, on the Website may be served by unaffiliated third parties. These may place cookies on your device for their own purposes. We do not control these third parties' tracking technologies or how they may be used.
You may prevent the placement of and tracking by such third-party cookies by adjusting or modifying your browser settings accordingly. For further information please refer to your browser instructions.
7. DISCLOSURE OF YOUR PERSONAL DATA
7.1 Medela is operating the Website as data controller
However, to ensure the customer relationship with you is handled efficiently, and to provide you with a good customer experience, your customer relationship will be managed on local level also by the Local Group Company. The Local Group Company will be responsible for the related collection, processing and use of your personal data also as data controller. For instance, Medela may share your personal data with the Local Group Company where this is necessary to answer specific requests or enquiries submitted by you through our Website, to provide you with the services requested, or where otherwise necessary to handle the customer relationship with you. For these purposes, the Local Group Company will be granted with access to your personal data stored by Medela and will collect, store, process and use such personal data on local level for the above purposes.
7.2 In addition, Medela and / or the Local Group Company may use external service providers which are authorized to provide services on its behalf and in accordance with its instructions
These entities may have access to your personal data but only to the extent necessary to enable your use of our Website, including providing related services, handling your requests or enquiries or providing marketing communications as described in this Policy. For instance, Medela (and/or, as applicable, the Local Group Company) may use service providers to host our Website, store your personal data, send you marketing communications or analyze the information collected as explained in Section 2. These service providers may not disclose your personal data to any unauthorized third parties or use your personal data for any purposes other than as instructed. Some of these service providers may be located in countries outside Switzerland and the EU/EEA which may not provide for the same level of data protection as in your country of residence. However, Medela and/or, as applicable, the Local Group Company have appropriate agreements in place with these service providers to ensure that they will take all necessary measures to protect your personal data in accordance with applicable requirements. For further information about our service providers, please contact us as further explained in Section 10 below.
7.3 Other than as indicated above, we will not provide your personal data to any third party without your prior consent, unless we are compelled by law to do so.
8. STORAGE OF YOUR PERSONAL DATA AND DATA SECURITY
Your data will be stored on servers in Switzerland and the United States of America (USA). In addition, Medela and/or, as applicable, the Local Group Company may use cloud service providers located in countries outside Switzerland, the EU/EEA, and the USA to host and process your personal data for storage, communication and marketing purposes. While the laws of those countries may not provide for the same level of data protection as considered adequate in Switzerland or the EU/EEA, we have taken the necessary measures to ensure your personal data will be handled and protected appropriately and only be processed on our behalf and in accordance with our instructions.
We will treat your personal data confidential. We have implemented appropriate technical and organizational security measures to protect your personal data against unauthorized disclosure or access, alteration, misuse, accidental or unlawful destruction or loss.
10. YOUR RIGHTS / HOW TO CONTACT US
As per the provisions of applicable local data protection law, you have the right to request information as to what data we hold about you. In addition, where appropriate, you have the right to request the correction, deletion and/or blocking of your personal data or protected health information and/or to object to the processing of your personal data or protected health information for legitimate reasons.
In case of any questions about the collection, processing and/or use of your personal data or personal health information or to exercise your rights please send us an email at [email protected]
Annex: Consent Declarations
- Cookie Consent